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  • New Volley of Ads Aims to Stop Obama's Health-Care Reforms March 10, 2010
    NEW YORK (AdAge.com) -- Seven months after an initial blitz of advertising surrounding the health-care reform bill, various parties are at it again in response to President Barack Obama's push to have the Senate version of the bill passed by the House of Representatives before Easter on April 4. […]
  • Marketers, Get Back to Boring March 10, 2010
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough. […]
  • CCTV's New Year Gala Attracts Over 730 Million Viewers March 10, 2010
    China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers. […]
  • Which 2009 Magazine Ads Were Tops With Young Men and Young Women? March 10, 2010
    MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, appa […]
  • Dora the Explorer Finds Herself in High Demand March 10, 2010
    LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census. […]
  • YouTube Brings Mobile Ads to Revenue Mix March 10, 2010
    NEW YORK (AdAge.com) -- YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site. […]
  • Hilton Hotels Puts Creative Biz Into Review March 9, 2010
    CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said. […]
  • Beverage Giants Team Up in Campaign to Remove Soda From Schools March 9, 2010
    NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across the country. […]
  • A 'Breech' of Ad Policy? March 9, 2010
    NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game. […]
  • Was Lohan's $100M Suit Against E-Trade Crowdsourced? March 9, 2010
    NEW YORK (AdAge.com) -- The $100 million lawsuit pop-tart Lindsay Lohan filed against E-Trade Financial Corp. this week over a 30-second Super Bowl spot from its agency Grey, New York, appears to have been a crowdsourced effort by friends and random fans of Ms. Lohan on Twitter. […]

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